01
Design with intent
Every pixel earns its place. No filler, no AI-default gradients, no copy-paste components.
Available · May 2026/ Remote
5.0 · 50+ brands
Premium Digital Craft Studio
Designingthefutureof themodern web.
|
I partner with founders and growth teams to ship premium WordPress & Shopify experiences — engineered for sub-second loads, measurable conversion lift, and brand presence that closes deals while you sleep.
3+Years
50+Projects
12Countries
100%Satisfaction
Scroll to explore
Featured · Vol. 03/008 case studies
Work that rewires the metric.
Eight recent builds spanning WordPress, Shopify, headless and white-label — engineered for sub-second loads, measurable conversion and craft you can feel in the cursor.
8
Featured
60+
Shipped
0.8s
Avg LCP
About · The maker/002 profile
A developer-designer obsessed with details.
Personal brand · 2026
I'm Syed Sohail Safdar — a WordPress developer & web designer building premium, conversion-tuned digital products for brands and agencies worldwide.
Over the past 3+ years I've shipped 50+ premium sites across fashion editorial, luxury automotive, EdTech, real estate, AI products and SaaS — for clients in 8 countries. My builds are fast, beautiful, and engineered to convert.
Pakistan · RemoteOpen · 2 slotsLaunch in 2–6 weeks
live
0
Years crafting
live
0
Projects shipped
live
0
Avg LCP
live
0
Avg Lighthouse
◆ Operating principles
02
Engineer for speed
Sub-second LCP, lean bundles, edge-deployed. Performance is a feature, not an afterthought.
03
Ship outcomes
Success is measured in conversions, signups and revenue — not pages delivered.
◆ What I deliver
- WordPress + custom block development
- React / TanStack production builds
- Conversion-focused UX & landing pages
- Technical SEO & Core Web Vitals
- Headless CMS & Lovable Cloud
- White-label delivery for agencies
◆ Daily toolkit
WordPressReactTanStackTailwindTypeScriptSupabaseFigmaFramer MotionViteShopifyWixWordPressReactTanStackTailwindTypeScriptSupabaseFigmaFramer MotionViteShopifyWixWordPressReactTanStackTailwindTypeScriptSupabaseFigmaFramer MotionViteShopifyWix
◆ Services8 offerings
Premium services for premium brands.
Strategic, hand-crafted, performance-first work for founders and agencies who care about the details — and the metrics.
Senior onlyFast turnaroundFixed scope
◆ Platforms & tools I ship withProduction-grade · Battle-tested
- WordPress
- Shopify
- Wix Studio
- React
- Tailwind
- Figma
- PHP
- JavaScript
- Framer
- GA4
- Cloudflare
- GitHub
- Slack
- Notion
- Lighthouse
- Hotjar
Flagship tier
WordPress Development
Custom themes & headless builds
Starting
from $1,200
Timeline
2 – 4 weeks
Investment breakdown$1,200 – $6,000
- Discovery & UX$300+
- Theme & blocks$600+
- Admin / ACF$200+
- QA & launch$100+
Flagship
WordPress Development
Custom themes & headless builds
Hand-crafted WordPress with custom blocks, ACF, and bespoke admin UX — built to scale and edit with confidence.
- Custom theme from Figma
- Reusable Gutenberg blocks
- ACF + tailored admin UX
- Editor onboarding & docs
WordPressPHPACFTailwind
2 – 4 weeksfrom $1,200
View details & inquire
Flagship
Shopify Development
Conversion-driven storefronts
Custom Liquid themes engineered for conversion — fast PDPs, refined cart UX, and analytics that actually answer questions.
- Custom Liquid theme
- Conversion-optimized PDP
- Cart & checkout UX
- App integrations (reviews, upsell)
ShopifyLiquidHydrogenGA4
3 – 5 weeksfrom $1,800
View details & inquire
Signature
Wix Studio Development
Premium Wix that doesn't look like Wix
Editorial Wix Studio sites with custom interactions, Velo logic and animation systems — speed and clarity first.
- Wix Studio responsive build
- Velo logic & forms
- Custom motion system
- CMS schema setup
Wix StudioVeloJavaScript
1 – 3 weeksfrom $900
View details & inquire
Specialist
White Label for Agencies
Senior WP partner on demand
On-time, NDA-friendly delivery for agencies. I plug into your stack, ship under your brand, and never miss a deadline.
- NDA + clean handoff
- Slack / ClickUp embedded
- Weekly demos & reviews
- Code reviews & PRs
SlackFigmaGitHubNotion
Retainer or sprintfrom $80/hr
View details & inquire
Signature
UI / UX Design
Editorial, futuristic interfaces
From wireframe to pixel-perfect Figma — design systems, component libraries and motion specs ready for engineering.
- Wireframes & flows
- High-fidelity Figma
- Design tokens system
- Component library
FigmaFramerTokens
2 – 4 weeksfrom $1,500
View details & inquire
Specialist
Landing Pages
High-conversion launch pages
Story-led landing pages built for ads, launches and lead capture — with copy structure, A/B variants and analytics wired in.
- Copy structure & wireframe
- Pixel-perfect build
- A/B variant ready
- Analytics + heatmaps
ReactTailwindGA4Hotjar
5 – 10 daysfrom $700
View details & inquire
Specialist
Performance Optimization
Core Web Vitals, measurable wins
Audit + implementation: image strategy, caching, render-blocking, third-party tax. You see before/after Lighthouse scores.
- Lighthouse audit report
- Image pipeline (WebP/AVIF)
- Caching & CDN setup
- Render-blocking fixes
LighthouseCloudflareWebP/AVIF
3 – 7 daysfrom $500
View details & inquire
Specialist
SEO-Friendly Development
Architecture that ranks
Schema, semantic HTML, sitemap strategy, and clean information architecture — engineered to rank, not retrofitted.
- JSON-LD schema markup
- Semantic HTML refactor
- Sitemap & robots
- Search Console setup
Schema.orgGSCAhrefs
Bundled / 1 weekfrom $400
View details & inquire
Not sure what fits?
Let's scope it together — free 20-min call.
I'll review your brief, recommend the right service mix, and send a fixed-price proposal within 48 hours.
Selected Work · 2025/008 case studies
Real builds. Real outcomes.
A live archive of recent client work — fashion editorial, automotive, EdTech, real estate, AI products and SaaS. Every card opens a full case study and links to the live site.
8
Live sites
5+
Industries
0.8s
Avg LCP
CtrlK
◆ Open for new work · Q3 2025
Want to be the next case study?
Limited slots each quarter — let's build something measurable.
◆ Capabilities13 core skills
Tools of the trade.
A curated stack — sharpened over a decade. Each tool earns its spot by shipping faster, cleaner, more measurable work.
0+
Years of craft
0+
Projects shipped
0/100
Avg. Lighthouse
13 shown
Daily toolkit
VS CodeFigmaGitHubGitViteTailwindFramer MotionCloudflareVercelNotionLinearChatGPTPostmanSlackGoogleVS CodeFigmaGitHubGitViteTailwindFramer MotionCloudflareVercelNotionLinearChatGPTPostmanSlackGoogle
◆ Kind WordsIssue Nº 01 / 05
Words from the people we built for.
Hand-picked reviews from founders & agency partners — each linked to the work behind it.
5.0
120+
Happy clients
98%
Repeat / referral
24h
First reply
Featured · WordPress Build
Mar 2025
★ +40% conversion“Sohail delivered our WordPress site faster than any agency we've worked with — and the design is stunning. Conversion rates jumped 40% in the first month.”
01 / 05
◆ ProcessScroll to advance
From idea to launch.
6
Stages
~6w
Timeline
100%
Hand-coded
- 01
- 02
- 03
- 04
- 05
- 06
Stage 01 of 06
2–4 days
Research
Discovery, audience, competitive landscape — we map the terrain before drawing the maps.
Deliverables
- Discovery brief
- Audience snapshot
- Competitor audit
Tools used
NotionFigmaLoom
Ready for the Research stage?
◆ Get in touch
Let's build something unforgettable.
Tell me about your project — scope, timeline, references. You'll get a thoughtful reply within 24 hours.
Available now Multan, Pakistan · —
Free consult
Book a 30-min discovery call
No pressure. Walk through your goals, get expert feedback, leave with a roadmap.
Schedule on WhatsApp
FAQ
How fast can we kick off?+
Most projects start within 5–7 days of signing. Rush slots available.
Do you offer fixed pricing?+
Yes — once scope is locked. Milestone-based billing, no surprises.
Will I own the code?+
Always. Full ownership, clean handover docs, and a 30-day support window.
◆ Find me on
Hire me on your favourite platform.
Verified accounts across 8 platforms — pick wherever you're comfortable.
Top-rated · Fiverr & Upwork